This project is under a Non Discloser Agreement. I can’t share much about it beyond some images used for marketing purposes.

Being requested to replace the font of an entire existing product —involving digital and print materials— I proposed to create a custom font keeping the former’s font spacing, which led to a swift change in the product avoiding numerous readjustment issues.

I took the chance to make some improvements in the font:

Connexion with product visual style

Age progression system across products

Optimal letter shape for education

Alphabets relevant for the product like Cyrillic and IPA for phonetics representation.

The font family consists of 4 styles, from Thin to Black and it’s now an owned tool that can be improved according to the product needs.